As Seen in...
Your Culturally Informed Guide
to Plant Medicine Marketing
Spice & Sage is a culture marketing consultancy dedicated to translating plant medicine wisdom into culturally informed marketing solutions.
We provide immersive marketing experiences that foster understanding & spark meaningful dialogue between brands & their most receptive audiences.
Who We Are
Spice & Sage empowers plant medicine brands via our 3C offering: Cultural Intelligence, to understand and leverage cultural contexts; Creative Strategy, to illuminate and bring life to brand visions; and Custom Curation, to ensure timely and impactful message delivery. We’ve thoughtfully designed our approach to elevate the consciousness of brands & their consumers to ensure they can authentically reach the audiences they seek to serve.
What We Do
Cultural Intelligence
Empowering brands with the ability to glean customer insights rooted in cultural context
Creative Strategy
Providing brands with creative recommendations to achieve marketing goals
Custom Curation
Helping brands deliver the right message, to the right stakeholders, at the right time
Why We Do It
We Believe…
Culture. Rules. Everything. Around. Marketing.
This belief fuels our mission to bring to light the overshadowed ancestral plant medicine wisdom of indigenous communities across Africa, Asia, & Latin America. We strive to combat cultural erasure & help your brand make a positive impact through culturally conscious, informed marketing practices that honor the ancestral origins of these medicines. Our collaborative efforts result in tangible progress on your marketing milestones, strategic guidance for future growth, & more time for you to focus on what you do best — innovating in the world of plant medicine.
A few of our clients…
Spice & Sage specializes in guiding plant medicine brands and entrepreneurs through the evolving landscape of the industry. We cater to organizations seeking to integrate traditional plant medicine wisdom with innovative marketing strategies.
Our services are particularly valuable to those who aim to authentically connect with diverse audiences, emphasizing cultural intelligence and ethical marketing. We primarily serve business-to-business clients, helping them forge meaningful connections with their target markets and navigate the unique challenges of the plant medicine sector.
How We Do It
Cultural Understanding: A process of a brand uncovering the nuances of their own & others' cultures.
Cultural Audit: An analysis of a brand’s ability to connect with respective cultures & communities to identify their cultural gaps & opportunities.
Cultural Positioning: The positioning of a brand as more culturally intelligent in the mind of its target consumers by defining who they are & aren’t.
Cultural Research: The gathering of insights about a brand’s target consumers' needs & preferences to become more informed on their psychographics.
Cultural Strategy: The process of making sense of culturally diverse experiences & discerning how to take action through culturally intelligent strategies.
Custom Curation: The ability of a brand to apply cultural intelligence to their actions by how they show up with their target customer.
